Content Creation

Content can mean the difference between success and failure. You may have a fantastic looking website but if the content lacks depth your visitors will be quick to look elsewhere.

We have access to a group of qualified copy writers who are able to create copy for individual pages to the whole web site. For more information please contact us.

How do people read web pages?

The fact is they don't.

Most people will rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.

In a recent study it was found that 79 percent of users scanned a page and only 16 percent actually read the page word-by-word.

As a result, web pages have to employ text which can be skim read, using the following:

• highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and colour are others)
  
• meaningful sub-headings (not "clever" ones)
• bulleted lists
• one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
• the inverted pyramid style, starting with the conclusion
• half the word count (or less) than conventional writing

It was found that credibility is important for web users, since it is unclear who is behind information on the web and whether a page can be trusted. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.